Salling Jasmin Ris

Salling Jasmin Ris is a long-grain jasmine rice product specifically marketed for Thai-style dishes. The brand Salling is a private label belonging to the Salling Group, Denmark's largest retailer. Salling Group traces its history back to the opening of the first Salling department store in Aarhus in 1906.

While the rice itself is typically sourced and grown in South East Asia, specifically Thailand (as indicated by the culinary suggestion on the packaging), the brand management, quality control, and distribution are handled entirely within Denmark. The Salling brand serves as a premium private label across the Salling Group's stores, which include Føtex, Bilka, and Netto. Ownership is held by the Salling Foundations, ensuring the company remains under Danish control with a significant portion of profits being donated to philanthropic causes across Denmark.