Paula's Choice Skin Care

Paula's Choice is a renowned skincare brand founded by Paula Begoun, often referred to as 'The Cosmetics Cop.' The brand was established in 1995 in Seattle, Washington, USA, with a mission to provide effective, fragrance-free, and research-backed skincare formulations. It gained a cult following by debunking beauty myths and focusing on ingredient transparency long before it became a mainstream industry standard.

Manufacturing for Paula's Choice is primarily based in the United States, which allows the brand to maintain strict quality control over its complex formulations, including its famous BHA exfoliants. While global distribution has expanded significantly, the core product development and production remain deeply rooted in American laboratories.

In 2021, the consumer goods giant Unilever acquired Paula's Choice from the private equity firm TA Associates. Under Unilever's ownership, the brand operates within the Unilever Prestige division. This acquisition has provided Paula's Choice with the global infrastructure to reach new markets while maintaining the specific research-driven identity that the brand was founded upon. The ultimate ownership remains with Unilever, headquartered in London.