Milde Toilet Paper

Milde is a premium hygiene brand primarily known for its high-quality, scented toilet tissue and paper products. It was developed to cater to the luxury segment of the household paper market, focusing on thickness, softness, and distinctive fragrances that set it apart from standard consumer tissue brands.

The brand is owned and manufactured by Ficosota, a Bulgarian multinational company founded in 1994. Ficosota has successfully exported the Milde brand across various European markets, maintaining its manufacturing operations largely within Bulgaria to ensure quality control. The brand represents a significant success story for Eastern European FMCG (Fast-Moving Consumer Goods) companies competing on a global stage.

Today, Ficosota continues to oversee the development and distribution of Milde. The parent company manages a diverse portfolio ranging from food products to home and personal care, with Milde standing as one of its flagship labels in the tissue paper industry.