Cheez Doodles

Cheez Doodles is a premier snack brand originally created by Morrie Yohai in New York City during the 1950s. The product consists of puffed cornmeal extrusions coated in a cheese-flavored powder. Today, the brand is widely known for its significant presence in both North American and Scandinavian markets.

In North America, the brand is owned by Wise Snacks, headquartered in Pennsylvania. However, in the Nordic regions, specifically Norway and Sweden, Cheez Doodles is manufactured and marketed by Orkla through its subsidiaries. Production for the Scandinavian market is primarily centered in Filipstad, Sweden, making it one of the most popular snacks in the region.

While the brand started with Old Dutch Foods and Wise Foods, its global footprint is now divided between different holding companies depending on the territory. In Norway and Sweden, the ultimate owner is Orkla ASA, a leading industrial conglomerate based in Oslo, Norway. The snacks remain a cultural staple, particularly during social events and weekend gatherings.