NIVEA Body Wash

NIVEA is one of the world's most recognized skin care brands, originating in Germany. The brand was launched in 1911 by Beiersdorf AG after the development of Eucerit, the first stable water-in-oil emulsion. The brand name is derived from the Latin words 'nix, nivis' meaning 'snow', referencing the pure white color of the original cream.

Today, NIVEA is the flagship brand of Beiersdorf AG, headquartered in Hamburg, Germany. While the company operates major manufacturing facilities in Germany (specifically in Berlin and Hamburg for European distribution), it has a global production network spanning multiple continents to serve local markets. Beiersdorf remains an independent publicly traded company, with its majority stake held by the Herz family's holding company, maxingvest AG.