Ben's Original Jasmine & Basmati rice

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand specializing in parboiled rice and other rice-based products. The brand was originally established in the United States in the 1940s, based on a parboiling process developed to retain more nutrients in the grain during milling.

The product shown is a pre-cooked, 'ready-to-heat' microwaveable pouch of Jasmine and Basmati rice. Ben's Original is a major brand under the umbrella of Mars, Incorporated. While the brand has its roots in the US, its manufacturing network is extensive to support global demand; these microwaveable pouches are often produced in regional hubs such as the United Kingdom or the United States, depending on the specific market of distribution (this specific packaging appears to be for the Nordic or European market given the bilingual Finnish and Swedish/English labeling).

In 2021, the brand underwent a significant rebranding from Uncle Ben's to Ben's Original to address racial stereotypes associated with its previous visual identity. It remains one of the flagship food brands for Mars, Inc., contributing to their large portfolio of confectionery, pet care, and food products.