Giant Contend AR 2 road bike

Giant is a titan of the cycling world, recognized as the world's largest manufacturer of high-quality bicycles. Founded in 1972 in Dajia, Taichung, Taiwan, the brand initially grew by building bikes as an Original Equipment Manufacturer (OEM) for other major global labels before successfully launching its own brand in 1981. Today, Giant is a global leader, known for its innovation in both aluminum and carbon fiber frame technology.

The Giant Group continues to be headquartered in Taiwan and manages its own manufacturing facilities across Taiwan, China, and the Netherlands. This vertical integration allows them to maintain strict quality control over every stage of production, from smelting the alloy to the final assembly of bikes like the Contend AR series. The brand remains the ultimate owner of its name and operates various subsidiaries for regional distribution, such as Giant USA and Giant Europe.