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Echt vom Feld is a private label brand primarily associated with the German discount retailer Penny (a subsidiary of REWE Group). This specific product is a convenient instant mashed potato mix, often prepared by adding water or milk.
Products under the 'Echt vom Feld' brand are typically manufactured in Germany through various contract manufacturers that supply the REWE Group. The brand focuses on offering traditional pantry staples that emphasize a 'field-to-table' authentic image. Ownership lies with the REWE Group, one of Europe's leading retail and tourism cooperatives.
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