POCO C71 smartphone

POCO is a sub-brand of the global electronics giant Xiaomi. Originally introduced in 2018 as a dedicated line for performance-focused smartphones within the Xiaomi ecosystem, POCO later transitioned into an independent brand identity while continuing to share research, development, and manufacturing resources with its parent company.

Manufacturing for POCO devices primarily takes place in China, where Xiaomi's main production facilities are located. To comply with local market requirements and trade policies, many POCO units sold in South Asia are manufactured or assembled in India under the 'Make in India' initiative. This allows for localized production while maintaining global quality standards.

As of 2024 and looking toward the future, POCO remains under the ultimate ownership of Xiaomi Corporation. The brand targets a younger, tech-savvy demographic by offering devices with competitive specifications at accessible price points, leveraging Xiaomi's extensive supply chain and logistics network to reach consumers worldwide.