Lay's MAX Cheddar & Onion potato chips

Lay's MAX is a popular line of ridged potato chips known for their thicker cut and intense flavor profiles, such as the Cheddar & Onion and Paprika varieties shown here. The brand has a rich history dating back to 1932, when Herman Lay started a snack food operation in Tennessee, USA. It eventually merged with Frito-Lay in 1961, creating a powerhouse in the snack industry.

Today, Lay's is one of the flagship brands of PepsiCo, a global food and beverage giant headquartered in the United States. While the brand originated in the US, it is now a household name worldwide. To meet global demand and ensure freshness, the product is manufactured in an extensive network of plants across multiple countries, often utilizing locally sourced potatoes to cater to regional markets. The ownership structure remains under the PepsiCo umbrella, which continues to drive the brand's innovation and expansive distribution strategy globally.