Lay's Bugles Paprika-Style

Lay's Bugles is a popular cone-shaped corn snack marketed under the globally recognized Lay's brand. The product itself, Bugles, was originally created by General Mills in the United States in the mid-1960s. However, through international licensing and branding agreements, the product is sold in various European markets, including Germany, under the Lay's banner.

Today, the Lay's brand is a central part of the PepsiCo portfolio. In Europe, these snacks are produced in several regional manufacturing plants, often in the Netherlands or Poland, to serve the local markets. Ownership of the brand remains with PepsiCo, an American multinational food, snack, and beverage corporation headquartered in Purchase, New York.