Horace face scrub

Horace is a contemporary French men's grooming brand founded in 2016 by Marc Briant-Terlet and Kim Mazzilli. Based in Paris, the brand aims to make personal care accessible and simple for men.

All Horace products are formulated and manufactured primarily in France, emphasizing natural ingredients and minimalist packaging. The company follows a direct-to-consumer model but has increasingly expanded into physical retail outlets. As of 2024 and beyond, the brand remains independently owned by its founders with backing from various investment firms (such as Serena Capital), maintaining its headquarters and creative direction in France.