Pom-Bär Crizzlies potato snack

Pom-Bär is a popular European brand of potato-based snacks, instantly recognizable by its teddy bear shape. Originally launched in 1987, the brand was created by the German company Wolf Bergstraße, which later became part of the Intersnack Group. Specifically, the 'Crizzlies' line represents a stacked potato chip variety similar to Pringles, maintaining the signature bear shape.

Today, Pom-Bär is owned by Intersnack Group GmbH & Co. KG, one of the leading manufacturers of savory snacks in Europe. While the brand has its roots in Germany, it is manufactured in several factories across Europe to supply various regional markets. The ultimate ownership remains with the Intersnack Group, headquartered in Düsseldorf, Germany.