Joie child car seat

Joie is a globally recognized brand specializing in baby gear, including car seats, strollers, and high chairs. The brand was founded with a focus on combining safety with everyday convenience for parents. Its products are highly popular in the European market due to their rigorous safety testing and competitive pricing.

While the brand has a strong international presence, the manufacturing of its products primarily takes place in China, where the parent company operates extensive production facilities. Joie is owned by Allison Baby UK Ltd, which is part of the larger Wonderland Group. The Wonderland Group is a major Taiwanese manufacturer that produces baby gear for several high-profile global brands, ensuring consistent quality and safety standards across its product lines.