The Ordinary -1 Cosmetic Formulation

Brand History and Origin

The Ordinary is a disruptive brand in the skincare industry, known for its focus on ingredient transparency and clinical formulations. It was founded in 2013 by Brandon Truaxe under the parent company DECIEM, based in Toronto, Canada. The brand revolutionized the market by offering high-quality active ingredients at significantly lower price points than traditional luxury skincare brands.

Manufacturing and Global Production

While the brand was founded and is still heavily centered in Canada, The Ordinary products are manufactured in multiple locations to meet global demand. Primary production occurs in Canada, but the supply chain and assembly lines have expanded across North America and Europe. The brand maintains strict quality control measures to ensure that their "functional beauty" philosophy is consistent regardless of the manufacturing site.

Corporate Ownership and Strategy

In a series of strategic acquisitions, The Estée Lauder Companies (ELC) gradually increased its stake in the brand's parent company, DECIEM. After an initial investment in 2017, Estée Lauder completed a majority acquisition in 2021 before moving toward full ownership. Headquartered in New York City, The Estée Lauder Companies is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products, providing The Ordinary with a massive global distribution network.