5 (Five) Gum

5 Gum is a globally recognized brand of sugar-free chewing gum that was launched in 2007. The brand's identity is built around sensory experiences, often utilizing sleek, black packaging and evocative names for its flavors. While it gained massive popularity in the United States and Europe, its production is distributed across various international facilities to meet global demand.

The brand was originally developed by the Wm. Wrigley Jr. Company in the United States. Following one of the most significant acquisitions in the confectionery industry, Mars, Incorporated took over Wrigley, merging it with its own chocolate business to form Mars Wrigley. This integration ensures that 5 Gum remains a flagship product within a massive portfolio of snacks and sweets.

Today, 5 Gum and its parent company, Mars Wrigley, continue to lead the market through innovation in packaging and flavor longevity. As a privately held family-owned business, Mars, Incorporated maintains control over the brand's global strategy from its headquarters in Virginia, USA, while leveraging a vast network of local subsidiaries for distribution and marketing.