Made O'Meter
Discover where a brand or product originates
De Tuinen is a well-established private label brand originally founded by the Dutch health store chain 'De Tuinen'. It specializes in natural personal care, health supplements, and botanical remedies. The product, a Vitamin E day and night cream, is primarily manufactured in the Netherlands to ensure quality standards consistent with the local market's preference for natural ingredients.
Starting from the mid-2010s, the brand's trajectory was influenced by its parent company's rebranding to Holland & Barrett. Today, while the Dutch legacy brand name is still used for various skincare lines, the ultimate ownership lies with LetterOne, a global investment firm. This transition has helped the brand expand its presence while maintaining its heritage as a trusted provider of natural Dutch health and beauty products.
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