Mad Sauce The Original American fries sauce

Mad Sauce The Original is a popular Dutch condiment styled as an American-style 'fritessaus' (fries sauce), characterized by its creamy texture and inclusion of parsley. Despite the prominent American flag design on the packaging, the product is deep-rooted in the Dutch market.

Mad Sauce originated from the Dutch hospitality and snack sector. For a significant period, it was a brand under the Remia group. Following competitive regulations and market shifts, the brand is currently managed by Mad Sauce B.V., located in Den Dolder, Netherlands. All manufacturing and distribution are primarily focused within the Benelux region, maintaining its status as a local favorite for snacks and fries.