Driscoll's Blueberries

Driscoll's is a world-renowned pioneer in the fresh berry industry, specializing in the breeding and distribution of premium strawberries, blueberries, raspberries, and blackberries. While the brand is quintessentially American, originating from the fertile Pajaro Valley in California, it has established a significant global production footprint to ensure year-round availability. The specific blueberries shown are grown in the Yunnan province of China.

Yunnan has become a strategic hub for Driscoll's due to its high-altitude high-ultraviolet environment and climate that mirrors prime berry-growing regions in Mexico. Since entering the Chinese market in 2013, Driscoll's has partnered with local communities and the government to cultivate proprietary varieties that are now shipped both domestically within China and to international markets. This specific package was produced and packed by Driscoll's (Yunnan) International Trading Co. Ltd. to meet rigorous quality and sweetness standards.

The Driscoll's brand remains a private, family-owned enterprise, currently managed by the fourth generation of the founding lineages. Ownership is primarily concentrated within the Reiter family, who have successfully navigated the company from a regional partnership in the early 20th century to its current status as a global leader in the fruit industry. The company operates through a 'virtual vertical integration' model, where they develop and patent superior plant genetics and then license them to a global network of independent growers who follow strict brand protocols.