Barebells Peanut Cloud Soft Protein Bar

Barebells is a Swedish brand celebrated globally for its high-protein snacks, particularly its popular protein bars. The brand was launched in 2016 with the mission to provide protein-enriched snacks that do not compromise on flavor. The Peanut Cloud Soft Protein Bar is part of their 'Soft' range, designed to mimic the texture of traditional confectionery while maintaining a high protein profile and avoiding added sugars.

The brand originated in Sweden under the company Barebells Functional Foods AB. It has since grown into a major international health snack name, with products found in over 40 markets worldwide. In the Finnish market, Barebells is a staple in gyms, convenience stores, and supermarkets, often distributed by local entities or regional branches of the parent group.

Barebells is a key brand within the Vitamin Well Group portfolio. This parent company is headquarted in Stockholm, Sweden, and specializes in lifestyle and functional beverages and snacks. While the brand is Swedish, manufacturing is distributed across multiple countries to serve global demand, typically involving facilities across Europe that specialize in protein snack production. Ownership remains tied to the Vitamin Well Group and its investment partners.