Rowntrees Fruit Pastilles

Rowntree's is one of Britain's most iconic confectionery brands, best known for its range of fruit-flavored gums and pastilles. The brand traces its history back to York, England, where it was founded by Henry Rowntree in the 19th century. Over the decades, it became a global leader in the sweets market, launching famous products like KitKat, Smarties, and Fruit Pastilles.

In 1988, Rowntree's was acquired by the Swiss multinational Nestlé in a historic takeover. Today, production remains largely centered in the United Kingdom, particularly at Nestlé’s Fawdon factory. As part of Nestlé’s global portfolio, the brand continues to focus on its heritage while adapting to modern consumer preferences, such as introducing vegan-friendly formulas for its classic gummy products.

Ownership of the Rowntree's brand currently sits with Nestlé S.A., headquartered in Vevey, Switzerland. While it operates under the Nestlé umbrella globally, its identity remains deeply rooted in British chocolate and candy-making tradition.