Smarteyes Prescription Eyewear

Smarteyes is a fashion-forward eyewear brand that originated in Gothenburg, Sweden, in 2007. The brand was founded with the goal of making high-quality, designer frames affordable and accessible to the general public through a simplified pricing model.

While the brand's design and conceptual development remain rooted in Sweden, manufacturing is carried out in multiple countries across Europe and Asia to maintain competitive pricing and high production standards. The brand has expanded significantly across Scandinavia and Germany.

Since 2022, Smarteyes has been owned by Synsam Group, a leading optical retailer in the Nordic region. This acquisition integrated Smarteyes into one of the largest optical networks in Europe, providing it with extensive logistical and corporate support while maintaining its unique brand identity.