Kelly Microwave Popcorn Salz

Kelly Microwave Popcorn is a flagship product of Kelly Ges.m.b.H., a brand deeply rooted in Austrian snacking history. The brand was originally established in 1955 by Major Howard Morse Kelly and Herbert Rast in Vienna, initially supplying the American occupation forces with chips. Over the decades, it evolved into an Austrian market leader for savory snacks, maintaining its primary production base in Vienna and Feldbach to ensure high-quality standards and local sourcing for its corn and potatoes.

Today, Kelly is part of the Intersnack Group, a major European player in the savory snacks industry. Ownership transitioned to Intersnack in 2008, integrating the traditional Austrian brand into a vast international network. Despite its global ownership, the Kelly brand maintains a distinct local identity in the DACH region, continuing to produce its iconic popcorn and potato chips within its original home market of Austria.