Cushel toilet tissue

Cushel is a well-known brand of toilet tissue that has established a strong presence in the UK and Irish markets. The brand is recognized for its focus on quality and soft-touch hygiene products, catering to households seeking comfort and reliability in their personal care supplies. Manufacturing typically occurs within the United Kingdom to serve the regional market efficiently, utilizing modern paper-milling processes to ensure product consistency.

Originally developed as a private label and independent retail brand, Cushel is owned by the Navigator Company. The Navigator Company is a massive Portuguese industrial player and one of the world's leading producers of bleached eucalyptus kraft pulp and premium office paper. Their ownership reflects a strategic vertical integration, moving from raw pulp production into high-value consumer tissue goods. As of 2024 and moving forward, the brand remains an integral part of their tissue business division, benefiting from the parent company's commitment to sustainable forestry and advanced manufacturing technologies headquartered in Portugal.