Betty Ice Malaga Rum and Raisins

Betty Ice Malaga is a rum and raisin flavored ice cream produced by Betty Ice, a prominent Romanian manufacturer. Founded in 1994 by Romanian entrepreneur Vasile Armenean, the brand grew to become the leading local player in the Romanian ice cream market, operating a major production facility in Suceava.

In 2018, the brand underwent a significant ownership change when it was acquired by the multinational consumer goods giant Unilever. This acquisition integrated the local expertise of Betty Ice into Unilever's global Refreshment portfolio. Today, the product continues to be manufactured in Romania but benefits from the global distribution and marketing infrastructure of its parent company, headquartered in the United Kingdom and the Netherlands.