Matutano Fritos BBQ Flavour

Fritos are a globally recognized brand of corn chips that originated in the United States in the 1930s. The brand was famously brought to the Spanish and Portuguese markets through Matutano, a company founded in Barcelona in 1965 by Luis Matutano Jover.

Today, the Matutano brand operates as a major subsidiary within the PepsiCo snack portfolio. While the Fritos recipe is an American invention by Charles Elmer Doolin, the products sold under the Matutano label in the Iberian Peninsula are primarily manufactured in regional facilities, such as the prominent PepsiCo plant in Burgos, Spain. This ensures the products meet local taste preferences and logistical needs while remaining part of a massive global corporate structure based in the United States.