Axe deodorant spray

Axe, known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand, is a world-renowned brand of male grooming products. It was originally launched in France in 1983 by the consumer goods giant Unilever. The brand's identity was built around masculine scents and marketing campaigns that emphasized the 'Axe Effect'.

While the brand originated in France, Axe products are now manufactured globally in multiple countries to serve various regional markets. The brand remains a core part of the Unilever portfolio, which is headquartered in London. Unilever is one of the oldest and largest multinational consumer goods companies, managing a diverse array of brands across food, beverages, cleaning agents, and personal care products.