B'tween Zero Milk Chocolate cereal bar

B'tween is a popular line of cereal bars produced by the German company Schwartauer Werke. The 'Zero' variety is specifically marketed as having no added sugars, catering to health-conscious consumers. The brand originated in Germany as part of the Schwartau portfolio, which has a long history in fruit jams and snack processing.

Today, the brand is owned by the Hero Group, a Swiss-based international food company. While the brand has a strong presence in the Benelux region (often found in retailers like Albert Heijn), its manufacturing remains primarily centered in Germany at the Schwartau facilities. The Hero Group oversees global distribution and maintains the brand's position in the healthy snacking segment.