OLW Salta Jordnötter

OLW (Old London Wasa) is one of Sweden's most iconic snack brands, particularly famous for its 'fredagsmys' marketing concept. The brand was founded in 1967 in Filipstad, Sweden, as a joint venture between the Swedish company Wasabröd and the American company Borden Foods. Today, it remains a dominant force in the Nordic snack market.

While the brand has deep Swedish roots, it is currently part of a much larger international conglomerate. Since 2005, OLW has been owned by Orkla, a Norwegian industrial conglomerate that is the leading supplier of branded consumer goods in the Nordics. The peanuts and other snacks are often produced at the company's large-scale facility in Filipstad, though sourcing and packaging may vary across European supply chains.