Amstel Ultra Lager

Amstel Ultra is a low-calorie, gluten-free lager version of the historic Amstel beer brand. The brand was originally founded in 1870 in Amsterdam, Netherlands, named after the Amstel River which provided water for cooling the brewery. It quickly became known for its quality lagers and was eventually acquired by the Heineken Group.

In the Brazilian market, Amstel Ultra is produced locally by the Heineken Brazil subsidiary, following the original Dutch brewing standards while catering to modern consumer trends for lighter and lower-calorie alcoholic beverages. The Heineken Group maintains global control of the brand, ensuring consistency in taste and branding across all its manufacturing facilities worldwide.