Norsk Røget Laks (Salling Group)

Norsk Røget Laks is a private-label smoked salmon product sold primarily through the Salling Group's retail chains in Denmark, such as Netto, Føtex, and Bilka. The product features Norwegian-farmed Atlantic salmon (Salmo salar), which is typically transported to processing facilities in Poland for smoking, slicing, and packaging before being distributed to Danish stores.

The brand is owned by Salling Group, Denmark's largest retailer. While the salmon is sourced from Norway to ensure high quality and rich omega-3 content, the manufacturing process often takes place in Poland to leverage specialized large-scale seafood processing plants. The Salling Group ensures that the product meets specific health and quality standards, evidenced by the presence of the Keyhole (Nøglehulsmærket) nutrition label.