Williams Deodorant

Williams is a historic personal care brand with roots dating back to the 19th century in the United States. Originally famous for its shaving soaps and mug soaps, the brand expanded into a wide range of male grooming products, including deodorants and aftershaves.

Today, the brand's presence and ownership are highly fragmented by geography. While the original J.B. Williams Company was American, the brand was acquired by various conglomerates over time. In many international markets, such as Argentina and Spain, the brand has remained a household staple for masculine hygiene. Currently, the brand is owned by the multinational giant Unilever in many regions, while in North America, the 'Williams Shaving' brand rights have historically been held by Combe Incorporated. Due to this fragmented ownership, manufacturing occurs in numerous countries depending on the specific regional owner and distribution network.