Dr. Squatch Fresh Falls Deodorant

Dr. Squatch is a prominent American men's personal care brand that specialized in natural personal care products including bar soaps, deodorants, and hair care. Founded in 2013, the brand rose to popularity through its distinctive marketing campaigns emphasizing natural ingredients and masculine branding.

The product featured, the Fresh Falls Deodorant, is formulated without aluminum and utilizes natural ingredients like arrowroot and charcoal for odor protection. While the brand emphasizes American manufacturing for its signature soaps, its wider product range, including deodorants, is primarily manufactured in the United States with some components or batches potentially sourced through global supply chains as the brand has scaled to international markets.

Ownership of the brand remains predominantly within the private sector. In 2021, a significant investment was made by the private equity firm Summit Partners, which helped accelerate the brand's retail expansion into major grocery and pharmacy chains worldwide. The company continues to be headquartered in Marina del Rey, California.