Weetabix whole wheat cereal

Weetabix is a classic whole-grain breakfast cereal originally invented in Australia in the 1920s but significantly developed and popularized in the United Kingdom. The brand is famous for its biscuit-shaped wheat bars.

Historically, the brand was owned by the Weetabix Food Company. In 2017, the company was acquired by Post Holdings, an American consumer packaged goods holding company. Today, while the brand maintains its British heritage and primary manufacturing facilities in Burton Latimer, Northamptonshire, it operates as a subsidiary of the St. Louis-based Post Holdings.