Action brand products (Various)

The captured image displays a barcode on a cardboard shipping box. The barcode number 8713815207220 is associated with Action, a prominent European non-food discount retailer. Action offers a vast and ever-changing assortment of products across fourteen categories, ranging from household goods and office supplies to personal care and DIY items.

Founded in 1993 in Enkhuizen, Netherlands, Action has grown into a major international player with thousands of stores across Europe. While the brand is Dutch in origin and remains headquartered in the Netherlands, its vast product range is manufactured globally, primarily in Asia and Europe, to maintain its low-price model. The company is currently owned by the British private equity firm 3i Group plc, which acquired a majority stake in 2011 and has overseen its rapid continental expansion.