Kaufland Retail and Grocery

Kaufland is a leading German hypermarket chain that operates as a major part of the Schwarz Gruppe, the largest retail group in Europe. Initially founded in 1968 in Backnang, Germany, the brand has expanded significantly across Central and Eastern Europe, maintaining a presence in countries such as Poland, the Czech Republic, Romania, and Bulgaria.

As a retail entity, Kaufland manages an extensive supply chain. While many of its fresh goods and regional private label products (like K-Classic) are sourced locally within the countries it operates to ensure freshness and support local economies, its global logistics network sources goods from multiple countries worldwide. Ownership remains private, held by the Schwarz family through the Schwarz Gruppe, which also owns the discount giant Lidl.

The brand is characterized by its large-scale format, offering a mix of food, household items, and electronics. The ultimate ownership and strategic direction are headquartered in Neckarsulm, Baden-Württemberg, Germany, under the leadership of the Schwarz Group.