5 TO GO Coffee

Brand Narrative: 5 TO GO

5 TO GO is a prominent Romanian coffee shop chain that revolutionized the local market with its fixed-price concept. Launched in 2015 by Radu Savopol and Lucian Bădilă, the brand quickly became the largest chain of coffee shops in Eastern Europe and the most accessed franchise in Romania. The brand's identity is built around simplicity, speed, and accessibility, offering a wide range of coffee-based drinks, fresh juices, and snacks.

While the brand originated in Bucharest, its manufacturing and sourcing are diversified. The coffee beans used are typically high-quality blends roasted specifically for the chain to maintain flavor consistency across its hundreds of locations. The brand has expanded beyond Romania, targeting international markets such as Great Britain, France, and Hungary, positioning itself as a major European player in the "to-go" beverage sector.

As of 2024 and looking toward 2026, the company continues to see significant investment. In 2021, the Mozaik Investments fund acquired a minority stake in the company to accelerate its international and local expansion. The ultimate ownership remains primarily with the original founders and Romanian investment groups, ensuring the brand maintains its local roots while pursuing global growth strategies.