At Home Scents fresh cotton linen air freshener

At Home Scents is a specialized brand focused on affordable home fragrance solutions, including aerosol air fresheners, reed diffusers, and scented candles. The brand is designed to offer high-quality, long-lasting scents that mimic premium laundry and nature-inspired aromas at a budget-friendly price point.

While the brand is primarily distributed through major European discount retailers like Action, it is controlled by the Dutch group Peeters Group (through its division specialized in home care). Production is often decentralized across multiple manufacturing hubs within Europe and Asia to maintain cost efficiency and supply chain resilience.

The global ownership lies with Peeters Group, a Netherlands-based wholesaler and brand owner that manages several personal and home care labels. Their strategy focuses on wide distribution across the EMEA region, ensuring consumer accessibility to essential household fragrance products without the high markup of legacy global brands.