Pura Original Full Cream Milk

Pura is an iconic Australian dairy brand with a history dating back to the mid-1930s. Originally established in Victoria, the brand has become a staple in Australian households, significantly known for its regional presence in South Australia as shown by the labeling on the packaging.

Today, Pura is managed under the Bega Group (formerly Bega Cheese Limited), which acquired the Lion Dairy & Drinks portfolio. This acquisition returned the brand to Australian ownership after years of being owned by international conglomerates. The milk is sourced from local Australian dairy farmers and processed in manufacturing facilities across the country, ensuring that the product remains a local Australian offering.