Ciucaș Beer

Ciucaș is a traditional Romanian beer with a history dating back to 1892 in the city of Brașov. The product is named after the Ciucaș Mountains, reflecting its heritage and the natural landscape of the region. The brand is famous for its iconic stag mascot and its marketing focus on relaxation and nature (poienile Ciucaș).

Manufacturing takes place within Romania, primarily at the breweries managed by Ursus Breweries, the local subsidiary. The brand has transitioned from a local Brașov favorite to a major national player. Over the decades, the ownership of the brand has shifted through various international conglomerates, moving from SABMiller to its current global parent company. As of the current period, Ciucaș is part of the Asahi Group Holdings portfolio, following the Japanese giant's acquisition of SABMiller's Central and Eastern European assets.