Bergenbier beer

Bergenbier is one of the most prominent beer brands in Romania, recognized for its strong cooling-focused marketing and association with the Romanian national football team. It was launched in 1995 and quickly became a household name due to its high-quality standards and cooling-filtration process.

While the brand is deeply rooted in Romanian culture and has its primary production facility in Ploiești, Romania, its ownership transitioned through several major global beverage acquisitions. Originally developed locally, the brand is now under the umbrella of Molson Coors Beverage Company.

Today, Bergenbier represents a key part of the Central European portfolio for Molson Coors, benefiting from global distribution networks while maintaining its local manufacturing heritage in Romania to serve the domestic market and neighboring regions.