Bucur beer

Bucur is a Romanian beer brand inspired by the legend of the shepherd Bucur, the mythical founder of Bucharest. It was launched to celebrate the urban spirit and traditional heritage of the Romanian capital, positioning itself as a premium brand with a nostalgic yet modern craft-style appeal. The beer is characterized by its high quality and authentic recipe, which resonates with locals seeking a connection to their historical roots.

While the brand is deeply rooted in Romanian identity, it is produced and managed by URBB (United Romanian Breweries Bereprod), which operates one of the most technologically advanced breweries in Southeast Europe. Despite its local branding, the ultimate ownership lies within the global holdings of the Carlsberg Group and the CBC Group. This partnership ensures that Bucur benefits from international quality standards and distribution networks while maintaining its unique local character.