Action LED Candle Decor

This product is a battery-operated LED decorative item, specifically a candle or light accessory, sold under the Action private label. Action is a prominent international non-food discount retailer that offers a wide variety of household goods through its extensive network of stores across Europe.

While the brand Action originated in the Netherlands, the product itself is manufactured in China. This is common for mass-market consumer electronics and home accessories, where components are sourced and assembled in large-scale facilities in Asia before being imported into Europe for retail distribution.

The brand is owned by Action Service & Distribution B.V., which is headquartered in Zwaagdijk-Oost, Netherlands. The majority ownership of the company is held by 3i Group plc, a British multinational private equity and venture capital firm, making it the ultimate owner. This ownership structure has enabled Action's rapid expansion across the European market.