Made O'Meter
Discover where a brand or product originates
Adidas body sprays, like the UEFA Champions League edition pictured, are high-performance personal care products designed for active individuals. While the Adidas brand is synonymous with German athletic innovation, its personal care line is managed through a long-standing licensing partnership with Coty Inc. This allows the brand to leverage Coty's global supply chain, resulting in manufacturing across multiple regions including Europe and North America to serve local markets.
Originally founded by Adolf Dassler in Germany, Adidas has expanded far beyond its footwear roots. The fragrance and personal care segment is a key part of its lifestyle portfolio. Today, while Adidas AG remains the ultimate owner of the brand's intellectual property and sports division, the manufacturing and distribution of cosmetics are handled by Coty, a major American multinational beauty company. This partnership ensures that products like the Goal Deo Body Spray reach consumers worldwide with consistent quality and performance.
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