Bison T-shirt

Bison is a well-known Danish menswear brand established in 1961. It is designed and developed in Denmark and has become a staple in the Scandinavian fashion market, particularly through the Wagner retail chain. The brand focuses on 'Authentic Sportswear' and 'Made to Last' principles, emphasizing durability and classic aesthetics.

While the brand's design and conceptual roots are firmly planted in Denmark, production typically takes place across various manufacturing hubs globally to maintain competitive pricing and high-quality standards. The brand is currently owned by the Danish fashion conglomerate PWT Group, which oversees its distribution across a wide network of retail locations including Wagner and Tøjeksperten.