BIPA Bigood Personal Care and Household Products

Bigood is the exclusive sustainable private label brand developed by the Austrian drugstore chain BIPA. Launched with a focus on ecological responsibility, the brand offers a wide range of products including personal care, laundry detergents, and household cleaning supplies that are certified with various environmental labels like the EU Ecolabel or the Austrian Ecolabel.

The brand's origin is deeply rooted in the Austrian retail market, specifically within BIPA's strategy to provide green alternatives to mainstream consumer goods. While the brand itself is Austrian and focuses on local production to minimize carbon footprints, the ultimate ownership lies with the REWE Group, one of Europe's leading retail and tourism conglomerates.