Whole Earth Smooth Pindakaas (Peanut Butter)

Whole Earth is a well-established brand specializing in organic and natural food products, most notably known for its peanut butter. The company was originally founded in 1967 by Craig and Gregory Sams in London, United Kingdom, with a mission to bring healthy, natural food to the mainstream market.

Today, the brand is owned by Ecotone (formerly known as Wessanen), a multinational company headquartered in France that focuses on organic and vegetarian food. While the brand has deep British roots and continues much of its production in the UK to serve the European market, it is now part of a larger global portfolio dedicated to sustainable food systems.