HOLY Energy Drink Raspberry & Yuzu

HOLY Energy (now often rebranded as HOLY) is a modern beverage brand founded in Berlin, Germany, in 2020 by Frederick Jost, Philipp Naß, and Caspar Sannemann. The brand was established with the goal of providing a healthier, sugar-free alternative to traditional energy drinks, initially targeting the gaming community before expanding into broader lifestyle markets. Their products are typically sold as powder formulations or ready-to-drink cans that focus on functional ingredients like NewCaff (extended-release caffeine), vitamins, and nootropics.

Manufacturing primarily takes place in Germany, where the company maintains its core operations and research development. The brand has seen significant growth through direct-to-consumer sales and social media marketing. In terms of ownership, the brand is owned by the parent company HOLY Energy GmbH. While they have received venture capital funding from firms such as Ventech and others, the headquarters and primary control remain centered in Germany.