Haribo Sally-Soft confectionery

Haribo Sally-Soft is a popular licorice-flavored confectionery product produced by the iconic German candy maker Haribo. The specific product shown is labeled for the Scandinavian market, notably Denmark. Haribo was founded in 1920 by Hans Riegel in Bonn, Germany, and has grown into one of the world's most recognizable candy brands.

This particular packaging highlights local Danish distribution and production through Haribo Lakrids A/S located in Faxe, Denmark. While Haribo operates manufacturing facilities across multiple countries to serve global markets, this unit is specifically produced and distributed for the Northern European region. The brand remains under the ultimate ownership of the Riegel family through Haribo Holding GmbH & Co. KG, maintaining its status as a private, family-owned global leader in the gummy and licorice industry.