Haribo Sally-Soft Mix

Haribo Sally-Soft Mix is a popular confectionery product featuring soft, salted salmiak licorice. The brand Haribo was founded in 1920 by Hans Riegel in Bonn, Germany, with the brand name being an acronym for Hans Riegel Bonn. Haribo has grown into a global leader in fruit gummies and licorice snacks. While the brand is German in origin, many of the licorice products specific to the Nordic markets, such as Sally-Soft Mix, are produced at Haribo's manufacturing facilities in Denmark to cater to local taste preferences for salty licorice. The company remains family-owned and operated by the Riegel family through Haribo Holding GmbH & Co. KG.